As vast numbers of businesses throughout the world, including Google, scale back on staffing levels and put resources into essential activities only, a number of regular services have been suspended, including some features of Google My Business. Here's a summary of what is changing and how it might affect you.
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Want to know how to take advantage of social media and provide your audience with valuable content while also driving clicks and sales?
Continue ReadingBranding is crucial to success in business. How do you develop a strategy built for long-term success when many of the elements are intangible?
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If you're still wondering "Is Facebook advertising effective?", here are some reasons to consider using the service in your social media advertising.
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The terms "Digital Strategy" and "Digital Transformation" are often used interchangeably by people not in the know, so it's no wonder that the surrounding conversation can get confusing. They are actually not the same thing. Let us clarify.
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They say that two heads are better than one. If these heads happen to be Google AdWords (now known as Google Ads, but we will continue to use “AdWords” for ease of reference) and Google Analytics, then the old adage is especially true.
Continue ReadingSearch engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.
Continue ReadingAs we increasingly use online stores, there are many opportunities to grow a successful online business. Whether you're a seasoned expert or just starting to build your own eCommerce business, these tips are sure to help you grow your online business.
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