Mitch Ellems
Managing Director
Founded in 2001 as New Business Media, Pivotal Agency was built on a simple idea: businesses deserve a trusted digital partner that can deliver everything they need under one roof, without compromising on quality. More than two decades later, that philosophy continues to guide everything we do. We combine strategy, creativity, technology, and marketing to help businesses navigate an ever-evolving digital landscape with confidence.
Over the years, we’ve earned a reputation as a trusted digital agency, partnering with organisations of all sizes across Australia. Our clients have included recognised brands and institutions such as Meals on Wheels, TAFE Queensland, Griffith University, Queensland Health, and Cars4us, alongside a diverse range of small and medium-sized businesses. Regardless of size or industry, we approach every project with the same commitment: delivering exceptional work that helps our clients achieve their goals and grow with confidence.
At the heart of Pivotal is our Australian-based team of talented strategists, designers, developers, AI specialists, and digital marketers. We are passionate about building genuine partnerships and creating solutions that make a meaningful impact. By combining deep technical expertise with a collaborative approach, we develop websites, applications, marketing campaigns, and digital solutions that are tailored to each client’s unique needs and built to deliver long-term success.

Managing Director
CTO/Technical Director

Every business is different, which is why we don’t believe in one-size-fits-all digital solutions. The key to delivering meaningful results is understanding your business, your goals, and the challenges you’re trying to solve. Whether you’re looking to generate more leads, improve operational efficiency, increase online sales, or create a better customer experience, we take the time to understand what success looks like for you before recommending a solution. The result is a tailored strategy designed specifically around your objectives, not a generic package or off-the-shelf approach.
Our process begins with a complimentary strategy session, where you’ll meet with one of our experienced digital strategists to discuss your business, goals, and requirements in detail. We then collaborate internally with our team of specialists across strategy, design, development, AI, and marketing to create a solution that aligns with your needs. You’ll receive a detailed proposal outlining our recommendations, project scope, timeline, and investment, giving you complete clarity before moving forward.
Once your project begins, you’ll be supported by a dedicated project manager or marketing manager who will serve as your primary point of contact throughout the journey. We believe the best outcomes are achieved through collaboration, which is why you’ll have opportunities to review our work, provide feedback, and refine the solution along the way. Our commitment doesn’t end at launch. We pride ourselves on building long-term partnerships and continuing to support our clients with ongoing strategy, optimisation, and digital growth initiatives that help their businesses thrive well into the future.





