You've likely heard all the buzz around UI and UX over the past few years. By now, you probably know that these are important, but you may not fully understand which to prioritise or what the difference is between the two. Take a look at everything you need to know on the UI vs UX...
Continue ReadingFor many businesses, content marketing is a maze whose precious secrets only few people know. While it's true creativity and innovativeness is rewarded, there are hard and fast rules you need to follow. These five capital content marketing rules apply to everyone who wants to have a successful campaign.
Continue ReadingEcommerce marketing has boomed in the past decade. Even traditionally brick-and-mortar businesses are making a killing by selling their products and services online. While the market is by no means saturated, it is getting harder to make a name and a killing in terms of sales. These top strategies will help you break the invisible...
Continue ReadingA content strategist takes the role of an information architect. They are the person who sees the big picture and directs the efforts of the content marketing team towards achieving that goal. Here are the top skills you need to become a competent content strategist.
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Online reputation is the new SEO in the sense that Google’s ranking algorithms are veering more and more towards user-generated content to rank websites and businesses. However, SEO still remains the king of marketing. With SEO ever evolving, you need to keep in mind the best SEO strategies to keep your online reputation powerful and...
Continue ReadingDo you remember the days when companies practised keyword stuffing? You identified the keywords pertinent to your business and simply shoved them on your website as many times as possible - just like that, your SEO was done. That is still the case, right? Wrong.
Continue ReadingIt’s fair to say over the past month we’ve all found ourselves facing new challenges and contemplating how to move forward with our businesses in uncertain times. If you yourself are a business owner, the decisions you make now could be what determines the future of your business.
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As vast numbers of businesses throughout the world, including Google, scale back on staffing levels and put resources into essential activities only, a number of regular services have been suspended, including some features of Google My Business. Here's a summary of what is changing and how it might affect you.
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